How To Engage The Community Through Local Events

Community engagement is more than just a business strategy for your small business — it’s a commitment to your local area that helps you build trust while increasing your brand’s reputation. From downtown markets to holiday celebrations, there are many year-round events in the Triad area that you can engage with your business. Here are some ways to increase your community engagements, make an impact and boost your High Point business throughout the year.

How To Get Involved With Local Events In High Point

• Sponsorship

  Sponsoring an event is one of the simplest community engagement tactics. In exchange for supporting an event, most sponsorships offer logo placements and mentions from leadership during remarks. Sponsoring popular community events can increase your company’s reputation and generate trust with other organizations throughout your area.

• Vendors

  Participating as a vendor is another great way to get directly involved with local events. Having a booth at a festival or market is more than just a storefront to offer samples or demonstrations — it’s an extension of your business. If possible, decorate your booth to draw in customers, include interactive games or promotional giveaways and prepare employees to talk about your services with attendees.

• Partnerships

  Hosting your own event is a great way to bring your community together. By collaborating with other small businesses, you can bring multiple companies under one roof, grow your customer base, and expand your professional network all at the same time.

• Pop-Ups

  Pop-ups are limited-time promotional events that are becoming increasingly popular, and may even offer a chance to go viral. A pop-up event allows you to promote your most popular items that align with the season, holiday or other occurring event. At your pop-up, you can introduce fun promotions and provide information on how to find your standard storefront.

• In-Store Activities

  Instead of going to an event, have the event come to you. Workshops, demonstrations and performances are great community engagements that bring guests right to your store. Regular in-store events are often promoted through social media or word-of-mouth marketing, which helps create a positive and loyal customer base.

• Specialized Services

  No matter your industry, there are always ways to connect your business to a local event. If the event is themed, get creative by offering products or discounts that align with its theming or just offer to help. It shows that your business is adaptable and helps solidify you as an integral and reliable part of the community.

• Spread the Word

  Running ad campaigns in local newspapers, online blogs or on radio stations shows that your business knows how to meet customers where they’re at. Sponsoring media coverage also guarantees your business is directly aligned with the event.  

• Social Media

  Your social channels can serve as both a marketing platform and a news source for upcoming community events. Before an event, promote it across all your social media channels by offering exclusive giveaways and incentives to increase attendance and engagement. Use the event to connect and engage with attendees by encouraging them to follow your page for future events and updates. Then, engage your audience by having them post pictures from the event and tagging your business online.   

• Promotions

  Offering specials and discounts tied to community events encourages attendees to make purchases, especially if it’s an exclusive offer. You can also distribute coupons or discount codes that can be used after the event, which leads to more returning customers.

Plan Your Community Engagement At Congdon Yards

Whether you’re looking for a home base to plan your 2026 community engagement or a venue to host them, visit Congdon Yards. Located in the fully renovated and transformed Factory and Plant 7 buildings, Congdon Yards was built by and for the community of High Point. To learn more about our event and work spaces or to schedule a tour, contact Congdon Yards today.